Machina Launches Canadian Based Heart to Home Meals in US Linear TV Market

Canadian based Heart to Home Meals teamed up with Machina to launch the brand's US linear TV marketing campaign, promoting its expansion into Chicago, North Carolina and New Jersey. The launch includes both a 60-second and a 30-second creative.

The 60-second spot gives the brand room to tell its full story; the 30-second cut is built to run often. Together they carry a direct response television (DRTV) strategy, where every airing is judged by the calls and orders it drives.

Heart to Home Meals specializes in delivering healthy, dietary-responsible pre-made meals to the homes of seniors, as well as to professional senior living facilities. It is a brand of apetito, the family-owned food company founded in 1958 in Rheine, Germany — the name replaced apetito's Copper County Foods division in 2015.

The company brings more than 25 years of experience serving customers across the U.K. and Canada. Its menu runs to over 160 chef-designed meals that heat straight from frozen, including low-sodium, diabetic-friendly, renal-friendly and heart-friendly options, delivered by local drivers with no minimum order and no subscription.

The relationship between personnel at both companies began in 2023. Since then, the work has covered creative production and media buying for linear TV, built on DRTV media strategies — the same performance discipline behind this US launch.

Machina is a marketing advisory founded by Managing Directors Michael Pierce and Bernadette Abasta. It works across creative, media strategy, growth and performance marketing, free of agency allegiances, for brands that demand a positive return on ad spend from linear TV and CTV.

RogerRoger is Machina's AI production studio for TV commercials, feature films and episodic content, operating from a full-service post facility in Hollywood with executive partner Guy Stodel, whose career spans Lionsgate, New Line Cinema, Paramount Vantage and Vendôme Pictures.